What are the most common dealer level sales promotion tools?

What are the most common dealer level sales promotion tools?
What are the most common dealer level sales promotion tools?

Most common dealer level sales promotion tools are as below:
1. Bonus
2. Training to staff
3. Trade discount and cash discount
4. Credit facility
5. Gifts on excess sales
6. Parties and meetings
7. Gifts on special social occasions and festivals
8. Financial assistance during difficulties
9. Storage facilities
10. Free transportation and insurance
11. Dealers’ symposium
12. Free tour or visits to visiting places
13. Awards, prizes, momentous, and certificates
14. Sales contests
15. Advertising materials
16. Gifts articles and samples for consumers
17. Premium on certain brand
18. Dealership rights (franchises)
19. Joint advertising, etc.

Salesman Level Sales Promotion:

In this type of sales promotion, salesmen are offered certain incentives to encourage them to make more sincere efforts. Such incentives are not offered in regular course. The incentives are offered for a short-period of time. These incentives may be financial or non-financial.
They include:
1. Extra commission – high rate or more amounts
2. Free training
3. Sales materials and samples for customers
4. Gifts articles
5. Offering products at free-of-costs or at concessional rate
6. Bonus – extra payment for extra and/or excellent performance
7. Profit sharing (exceptionally, not regularly)
8. Special allowances and commissions
9. Free holiday-home
10. Customer entertainment allowances
11. Participation in formulating sales policies and strategies
12. Appreciation, recognition, and praise
13. Sales contests among salesmen
14. Awards, prizes and certificates
15. Sales force conventions (conferences, meetings, seminars, discussion, etc.)
16. Leave encashment etc.